Hi
Hi
TARA COUGHLIN
TARA COUGHLIN
design strategist
PRODUCT
DESIGNER
One designer. Brand through product.
No handoff.
A stand-alone product team — embedded
with your org to unblock your roadmap,
prioritize what matters, and ship work
that moves the business.
A stand-alone product team — embedded with your org to
unblock your roadmap, prioritize what matters,
and ship work that moves the business.
FOUR ways to work together,or all FOUR
at once.
I'm Tara Coughlin. I design brand systems and the products they live inside for consumer commerce companies whose marketing and product stopped looking like the same company.
Most teams have to choose between brand thinking and product thinking. You don't
have to.
1 - Brand System
Wireframing and prototyping
User Interface design for web and mobile apps
Usability testing and user feedback analysis
Interaction design and micro-animations
2 · Site & Storefront
Logo and brand identity design
Social media graphics and ad creatives
Email design and customer journey
Custom illustrations and icons
3 · Product Design Sprint
Responsive website design
Landing page design and optimization
Webflow development and customization
Website maintenance and updates
4 - Design Partner
Responsive website design
Landing page design and optimization
Webflow development and customization
Website maintenance and updates
1 - Brand System
Wireframing and prototyping
User Interface design for web and mobile apps
Usability testing and user feedback analysis
Interaction design and micro-animations
2 · Site & Storefront
Logo and brand identity design
Social media graphics and ad creatives
Email design and customer journey
Custom illustrations and icons
3 · Product Design Sprint
Responsive website design
Landing page design and optimization
Webflow development and customization
Website maintenance and updates
4 - Design Partner
Responsive website design
Landing page design and optimization
Webflow development and customization
Website maintenance and updates
Most companies hire two vendors for this.
A brand agency builds the identity. A product team interprets it. Somewhere in that handoff, the thing that made the brand good quietly disappears and a year later the marketing site and the app look like they belong to different businesses.
I spent eight years at Raise running creative direction across product and marketing, and three years managing product design at RetailMeNot. Brand strategy and shipped UI aren't two skills I bought separately. They're one job I've been doing for over a decade.
No translation layer. No reinterpretation. One system, all the way through.
15
15
Years of Experience
15
15
Years of Experience
15
15
Completed Projects
15
15
Completed Projects
Call Today :
Call Today :
Email :
Email :
My work
These selected projects reflect my passion for blending strategy with creativity — solving real problems through thoughtful design and impactful storytelling.
Product Design
RETAILMENOT: THE DESIGN SYSTEM BEHIND EVERY SURFACE
Global design system for product, marketing and engineering.
Product Design
RETAILMENOT — CUTTING CASHBACK PAYOUT FROM 45 DAYS TO INSTANT
New app feature release.
Product Design
RETAILMENOT: THE BROWSER EXTENSION MOMENT THAT TURNS VISITORS INTO LOYALISTS
Redesigning RetailMeNot's browser extension from the ground up.
You heard it here first
The work speaks. So do the people behind it.
Tara is truly a versatile designer, with exceptional strengths across product design, marketing, and brand design. She is highly organized, able to multitask effectively, and maintains clarity and focus even in fast-paced environments. Any organization looking for a designer who is innovative, humble, business-minded, and committed to growing both products and design teams would be fortunate to work with Tara.
Jay Patel
Raise | Senior Product Manager
Tara leads with heart, solves problems with intention, and brings a true creative soul to every project. As a product designer, she understands the craft. She’s thoughtful, curious and always looking for ways to elevate the user experience. As a leader, she listens, supports, and empowers her team to do their best work. She creates and environment where great ideas can thrive.
Chon Shoaff
Design With Chon | Senior Art Director
I’ve worked with countless clients, teams and colleagues from fortune 500 to small businesses.
0%
0%
Satisfaction Rate
Strategy-First.
Craft-Obsessed. Systems-Minded.
Tara Coughlin
Her ability to translate complex requirements into intuitive, user-friendly designs was always impressive. But what really stood out to me was how seamlessly she worked with me and my team of engineers. Tara also brought such positive energy to the team. She genuinely cares about the people she works with and is always looking for ways to elevate the team as a whole. I can’t recommend her enough!
Kartik Gujarati
Senior Engineering Manager
What made Tara particularly effective was her ability to balance deep thinking with adaptability. She would dive into understanding the reasoning behind product decisions, yet could pivot gracefully when circumstances changed or new feedback emerged. This combination of rigor and flexibility made our collaboration both productive and enjoyable.
Dave Bucci
Petvisor | Senior Product Manager
THERE ARE ONLY GOOD Questions
A handful of the ones I get most often — about how I work, how long things take, and what it looks like to bring me in as a partner. Anything else, just ask.
1.
How do you work with our engineering team?
2.
What do we actually get at the end?
3.
What if our scope changes mid-project?
4.
Do you work with our existing brand, or start over?
5.
What happens after launch?
6.
How do we start?
1.
How do you work with our engineering team?
2.
What do we actually get at the end?
3.
What if our scope changes mid-project?
4.
Do you work with our existing brand, or start over?
5.
What happens after launch?
6.
How do we start?
1.
How do you work with our engineering team?
2.
What do we actually get at the end?
3.
What if our scope changes mid-project?
4.
Do you work with our existing brand, or start over?
5.
What happens after launch?
6.
How do we start?
Hi
Hi
let's work together
Currently booking projects for Q4-2026.
Hi
Hi
TARA COUGHLIN
TARA COUGHLIN
design strategist
PRODUCT
DESIGNER
One designer. Brand through product.
No handoff.
A stand-alone product team — embedded
with your org to unblock your roadmap,
prioritize what matters, and ship work
that moves the business.
A stand-alone product team — embedded with your org to
unblock your roadmap, prioritize what matters,
and ship work that moves the business.
FOUR ways to work together,or all FOUR
at once.
I'm Tara Coughlin. I design brand systems and the products they live inside for consumer commerce companies whose marketing and product stopped looking like the same company.
Most teams have to choose between brand thinking and product thinking. You don't
have to.
1 - Brand System
Wireframing and prototyping
User Interface design for web and mobile apps
Usability testing and user feedback analysis
Interaction design and micro-animations
2 · Site & Storefront
Logo and brand identity design
Social media graphics and ad creatives
Email design and customer journey
Custom illustrations and icons
3 · Product Design Sprint
Responsive website design
Landing page design and optimization
Webflow development and customization
Website maintenance and updates
4 - Design Partner
Responsive website design
Landing page design and optimization
Webflow development and customization
Website maintenance and updates
1 - Brand System
Wireframing and prototyping
User Interface design for web and mobile apps
Usability testing and user feedback analysis
Interaction design and micro-animations
2 · Site & Storefront
Logo and brand identity design
Social media graphics and ad creatives
Email design and customer journey
Custom illustrations and icons
3 · Product Design Sprint
Responsive website design
Landing page design and optimization
Webflow development and customization
Website maintenance and updates
4 - Design Partner
Responsive website design
Landing page design and optimization
Webflow development and customization
Website maintenance and updates
Most companies hire two vendors for this.
A brand agency builds the identity. A product team interprets it. Somewhere in that handoff, the thing that made the brand good quietly disappears and a year later the marketing site and the app look like they belong to different businesses.
I spent eight years at Raise running creative direction across product and marketing, and three years managing product design at RetailMeNot. Brand strategy and shipped UI aren't two skills I bought separately. They're one job I've been doing for over a decade.
No translation layer. No reinterpretation. One system, all the way through.
15
15
Years of Experience
15
15
Years of Experience
15
15
Completed Projects
15
15
Completed Projects
Call Today :
Call Today :
Email :
Email :
My work
These selected projects reflect my passion for blending strategy with creativity — solving real problems through thoughtful design and impactful storytelling.
Product Design
RETAILMENOT: THE DESIGN SYSTEM BEHIND EVERY SURFACE
Global design system for product, marketing and engineering.
Product Design
RETAILMENOT — CUTTING CASHBACK PAYOUT FROM 45 DAYS TO INSTANT
New app feature release.
Product Design
RETAILMENOT: THE BROWSER EXTENSION MOMENT THAT TURNS VISITORS INTO LOYALISTS
Redesigning RetailMeNot's browser extension from the ground up.
You heard it here first
The work speaks. So do the people behind it.
Tara is truly a versatile designer, with exceptional strengths across product design, marketing, and brand design. She is highly organized, able to multitask effectively, and maintains clarity and focus even in fast-paced environments. Any organization looking for a designer who is innovative, humble, business-minded, and committed to growing both products and design teams would be fortunate to work with Tara.
Jay Patel
Raise | Senior Product Manager
Tara leads with heart, solves problems with intention, and brings a true creative soul to every project. As a product designer, she understands the craft. She’s thoughtful, curious and always looking for ways to elevate the user experience. As a leader, she listens, supports, and empowers her team to do their best work. She creates and environment where great ideas can thrive.
Chon Shoaff
Design With Chon | Senior Art Director
I’ve worked with countless clients, teams and colleagues from fortune 500 to small businesses.
0%
0%
Satisfaction Rate
Strategy-First.
Craft-Obsessed. Systems-Minded.
Tara Coughlin
Her ability to translate complex requirements into intuitive, user-friendly designs was always impressive. But what really stood out to me was how seamlessly she worked with me and my team of engineers. Tara also brought such positive energy to the team. She genuinely cares about the people she works with and is always looking for ways to elevate the team as a whole. I can’t recommend her enough!
Kartik Gujarati
Senior Engineering Manager
What made Tara particularly effective was her ability to balance deep thinking with adaptability. She would dive into understanding the reasoning behind product decisions, yet could pivot gracefully when circumstances changed or new feedback emerged. This combination of rigor and flexibility made our collaboration both productive and enjoyable.
Dave Bucci
Petvisor | Senior Product Manager
THERE ARE ONLY GOOD Questions
A handful of the ones I get most often — about how I work, how long things take, and what it looks like to bring me in as a partner. Anything else, just ask.
1.
How do you work with our engineering team?
2.
What do we actually get at the end?
3.
What if our scope changes mid-project?
4.
Do you work with our existing brand, or start over?
5.
What happens after launch?
6.
How do we start?
1.
How do you work with our engineering team?
2.
What do we actually get at the end?
3.
What if our scope changes mid-project?
4.
Do you work with our existing brand, or start over?
5.
What happens after launch?
6.
How do we start?
1.
How do you work with our engineering team?
2.
What do we actually get at the end?
3.
What if our scope changes mid-project?
4.
Do you work with our existing brand, or start over?
5.
What happens after launch?
6.
How do we start?
Hi
Hi
let's work together
Currently booking projects for Q4-2026.
Hi
Hi
TARA COUGHLIN
TARA COUGHLIN
design strategist
PRODUCT
DESIGNER
One designer. Brand through product.
No handoff.
A stand-alone product team — embedded
with your org to unblock your roadmap,
prioritize what matters, and ship work
that moves the business.
A stand-alone product team — embedded with your org to
unblock your roadmap, prioritize what matters,
and ship work that moves the business.
FOUR ways to work together,or all FOUR
at once.
I'm Tara Coughlin. I design brand systems and the products they live inside for consumer commerce companies whose marketing and product stopped looking like the same company.
Most teams have to choose between brand thinking and product thinking. You don't
have to.
1 - Brand System
Wireframing and prototyping
User Interface design for web and mobile apps
Usability testing and user feedback analysis
Interaction design and micro-animations
2 · Site & Storefront
Logo and brand identity design
Social media graphics and ad creatives
Email design and customer journey
Custom illustrations and icons
3 · Product Design Sprint
Responsive website design
Landing page design and optimization
Webflow development and customization
Website maintenance and updates
4 - Design Partner
Responsive website design
Landing page design and optimization
Webflow development and customization
Website maintenance and updates
1 - Brand System
Wireframing and prototyping
User Interface design for web and mobile apps
Usability testing and user feedback analysis
Interaction design and micro-animations
2 · Site & Storefront
Logo and brand identity design
Social media graphics and ad creatives
Email design and customer journey
Custom illustrations and icons
3 · Product Design Sprint
Responsive website design
Landing page design and optimization
Webflow development and customization
Website maintenance and updates
4 - Design Partner
Responsive website design
Landing page design and optimization
Webflow development and customization
Website maintenance and updates
Most companies hire two vendors for this.
A brand agency builds the identity. A product team interprets it. Somewhere in that handoff, the thing that made the brand good quietly disappears and a year later the marketing site and the app look like they belong to different businesses.
I spent eight years at Raise running creative direction across product and marketing, and three years managing product design at RetailMeNot. Brand strategy and shipped UI aren't two skills I bought separately. They're one job I've been doing for over a decade.
No translation layer. No reinterpretation. One system, all the way through.
15
15
Years of Experience
15
15
Years of Experience
15
15
Completed Projects
15
15
Completed Projects
Call Today :
Call Today :
Email :
Email :
My work
These selected projects reflect my passion for blending strategy with creativity — solving real problems through thoughtful design and impactful storytelling.
Product Design
RETAILMENOT: THE DESIGN SYSTEM BEHIND EVERY SURFACE
Global design system for product, marketing and engineering.
Product Design
RETAILMENOT — CUTTING CASHBACK PAYOUT FROM 45 DAYS TO INSTANT
New app feature release.
Product Design
RETAILMENOT: THE BROWSER EXTENSION MOMENT THAT TURNS VISITORS INTO LOYALISTS
Redesigning RetailMeNot's browser extension from the ground up.
You heard it here first
The work speaks. So do the people behind it.
Tara is truly a versatile designer, with exceptional strengths across product design, marketing, and brand design. She is highly organized, able to multitask effectively, and maintains clarity and focus even in fast-paced environments. Any organization looking for a designer who is innovative, humble, business-minded, and committed to growing both products and design teams would be fortunate to work with Tara.
Jay Patel
Raise | Senior Product Manager
Tara leads with heart, solves problems with intention, and brings a true creative soul to every project. As a product designer, she understands the craft. She’s thoughtful, curious and always looking for ways to elevate the user experience. As a leader, she listens, supports, and empowers her team to do their best work. She creates and environment where great ideas can thrive.
Chon Shoaff
Design With Chon | Senior Art Director
I’ve worked with countless clients, teams and colleagues from fortune 500 to small businesses.
0%
0%
Satisfaction Rate
Strategy-First.
Craft-Obsessed. Systems-Minded.
Tara Coughlin
Her ability to translate complex requirements into intuitive, user-friendly designs was always impressive. But what really stood out to me was how seamlessly she worked with me and my team of engineers. Tara also brought such positive energy to the team. She genuinely cares about the people she works with and is always looking for ways to elevate the team as a whole. I can’t recommend her enough!
Kartik Gujarati
Senior Engineering Manager
What made Tara particularly effective was her ability to balance deep thinking with adaptability. She would dive into understanding the reasoning behind product decisions, yet could pivot gracefully when circumstances changed or new feedback emerged. This combination of rigor and flexibility made our collaboration both productive and enjoyable.
Dave Bucci
Petvisor | Senior Product Manager
THERE ARE ONLY GOOD Questions
A handful of the ones I get most often — about how I work, how long things take, and what it looks like to bring me in as a partner. Anything else, just ask.
1.
How do you work with our engineering team?
2.
What do we actually get at the end?
3.
What if our scope changes mid-project?
4.
Do you work with our existing brand, or start over?
5.
What happens after launch?
6.
How do we start?
1.
How do you work with our engineering team?
2.
What do we actually get at the end?
3.
What if our scope changes mid-project?
4.
Do you work with our existing brand, or start over?
5.
What happens after launch?
6.
How do we start?
1.
How do you work with our engineering team?
2.
What do we actually get at the end?
3.
What if our scope changes mid-project?
4.
Do you work with our existing brand, or start over?
5.
What happens after launch?
6.
How do we start?
Hi
Hi
let's work together
Currently booking projects for Q4-2026.