Product Design
RAISE: SLIDE APP
Built from nothing. Shipped in months.
Year :
2020
Industry :
Shopping
Client :
Raise
Project Duration :
6 Months
Problem
MY ROLE • Product Designer + Creative Director
Product design, user research, product strategy, stakeholder alignment, information architecture, user flows, visual design, interaction design, copywriting, quality assurance, branding, marketing materials, illustration, design system.
Users needed a simple, intuitive way to earn and use cash back, but existing solutions in the space lacked clarity and clean design. There was a gap for a cash back app that balanced simplicity with functionality.
Developing Slide meant needing everything at once — a brand, a product, and a path to market — with a small team and no room for a slow start. I led design from the ground up, turning early wireframes and user testing into a clean, scalable cash back app ready for launch. From branding and illustration to a full component-based design system, every decision was made to ship fast and scale further.
Solution
A clean, component-based design system and brand built on insights from competitive analysis across cash back, discount, and financial apps. Key principles — simplicity, illustration, clear typography hierarchy, and visual repetition — shaped both the UI and the design system.
Challenge
The project operated under a tight timeframe with limited internal resources, requiring the team to bring in a small external agency. Coordinating across the internal Slide team, agency partners, a product manager, and executive leadership — while simultaneously running user tests, building wireframes, and developing branding — compressed what is typically a much longer design process into roughly two months for the initial MVP.
Summary
The MVP launched in July 2020 and has since grown to include a referral program, in-app browser, online shopping, updated onboarding, and Slide Selects — a premium purchasing experience combining cash back, credits, and payment methods.
More Projects
Product Design
RAISE: SLIDE APP
Built from nothing. Shipped in months.
Year :
2020
Industry :
Shopping
Client :
Raise
Project Duration :
6 Months
Problem
MY ROLE • Product Designer + Creative Director
Product design, user research, product strategy, stakeholder alignment, information architecture, user flows, visual design, interaction design, copywriting, quality assurance, branding, marketing materials, illustration, design system.
Users needed a simple, intuitive way to earn and use cash back, but existing solutions in the space lacked clarity and clean design. There was a gap for a cash back app that balanced simplicity with functionality.
Developing Slide meant needing everything at once — a brand, a product, and a path to market — with a small team and no room for a slow start. I led design from the ground up, turning early wireframes and user testing into a clean, scalable cash back app ready for launch. From branding and illustration to a full component-based design system, every decision was made to ship fast and scale further.
Solution
A clean, component-based design system and brand built on insights from competitive analysis across cash back, discount, and financial apps. Key principles — simplicity, illustration, clear typography hierarchy, and visual repetition — shaped both the UI and the design system.
Challenge
The project operated under a tight timeframe with limited internal resources, requiring the team to bring in a small external agency. Coordinating across the internal Slide team, agency partners, a product manager, and executive leadership — while simultaneously running user tests, building wireframes, and developing branding — compressed what is typically a much longer design process into roughly two months for the initial MVP.
Summary
The MVP launched in July 2020 and has since grown to include a referral program, in-app browser, online shopping, updated onboarding, and Slide Selects — a premium purchasing experience combining cash back, credits, and payment methods.
More Projects
Product Design
RAISE: SLIDE APP
Built from nothing. Shipped in months.
Year :
2020
Industry :
Shopping
Client :
Raise
Project Duration :
6 Months
Problem
MY ROLE • Product Designer + Creative Director
Product design, user research, product strategy, stakeholder alignment, information architecture, user flows, visual design, interaction design, copywriting, quality assurance, branding, marketing materials, illustration, design system.
Users needed a simple, intuitive way to earn and use cash back, but existing solutions in the space lacked clarity and clean design. There was a gap for a cash back app that balanced simplicity with functionality.
Developing Slide meant needing everything at once — a brand, a product, and a path to market — with a small team and no room for a slow start. I led design from the ground up, turning early wireframes and user testing into a clean, scalable cash back app ready for launch. From branding and illustration to a full component-based design system, every decision was made to ship fast and scale further.
Solution
A clean, component-based design system and brand built on insights from competitive analysis across cash back, discount, and financial apps. Key principles — simplicity, illustration, clear typography hierarchy, and visual repetition — shaped both the UI and the design system.
Challenge
The project operated under a tight timeframe with limited internal resources, requiring the team to bring in a small external agency. Coordinating across the internal Slide team, agency partners, a product manager, and executive leadership — while simultaneously running user tests, building wireframes, and developing branding — compressed what is typically a much longer design process into roughly two months for the initial MVP.
Summary
The MVP launched in July 2020 and has since grown to include a referral program, in-app browser, online shopping, updated onboarding, and Slide Selects — a premium purchasing experience combining cash back, credits, and payment methods.